AI Tool Design
Platform Design
VISA
Purpose
Increase productivity with a suite of new Gen AI marketing tools
Role
Associate Creative Director
Year
2025 (~6 Weeks)
AI Tool Design
Platform Design
VISA
Purpose
Increase productivity with a suite of new Gen AI marketing tools
Role
Associate Creative Director
Year
2025 (~6 Weeks)
AI Tool Design
Platform Design
VISA
Purpose
Increase productivity with a suite of new Gen AI marketing tools
Role
Associate Creative Director
Year
2025 (~6 Weeks)
See Executive Summary
See Executive Summary
Utilizing AI to streamline tedious and repetitive marketing tasks
Utilizing AI to streamline tedious and repetitive marketing tasks
VISA asked our team to design a best-in-class suite of generative AI tools tailored to the daily workflows of their marketing team, within a rapid timeline. Starting from a high-level product vision and six priority use cases, the challenge was to create scalable tools that streamline high-effort tasks today while supporting future capabilities, all within an intuitive and engaging experience.
Explore some of our platform’s key features.
VISA asked our team to design a best-in-class suite of generative AI tools tailored to the daily workflows of their marketing team, within a rapid timeline. Starting from a high-level product vision and six priority use cases, the challenge was to create scalable tools that streamline high-effort tasks today while supporting future capabilities, all within an intuitive and engaging experience.
Explore some of our platform’s key features.
Connecting complex processes in an intelligent dashboard
Connecting complex processes in an intelligent dashboard
Once my team of 3 designers received the brief and more info on the typical marketing campaign workflows and processes, we went to work. After I offered up platform architectures of varying complexities, from simple landing page to highly personalized dashboard experience, the decision for the latter was made. Based on that we designed a dashboard as the central personalized entry point.
Once my team of 3 designers received the brief and more info on the typical marketing campaign workflows and processes, we went to work. After I offered up platform architectures of varying complexities, from simple landing page to highly personalized dashboard experience, the decision for the latter was made. Based on that we designed a dashboard as the central personalized entry point.
After initial onboarding, the platform would recognize the team member’s active campaigns, preferred tools, provide smart actions and bring all their workflows together seamlessly in one cohesive system. Our approach to the Amigo Dashboard allows users to work efficiently by jumping either directly into a creation tool, working within the campaign workflow, or starting off conversationally.
After initial onboarding, the platform would recognize the team member’s active campaigns, preferred tools, provide smart actions and bring all their workflows together seamlessly in one cohesive system. Our approach to the Amigo Dashboard allows users to work efficiently by jumping either directly into a creation tool, working within the campaign workflow, or starting off conversationally.
6 tools for more efficiency and creativity
6 tools for more efficiency and creativity
To start off this new platform, my team designed 6 tools that seamlessly fit into the marketer’s workflows: Content Creation for publish-ready copy at scale. Briefing Tool for faster time-to-brief. Image & Video Creation for greater content velocity. Insights & Strategy for sharper market clarity. Sales Collateral for stronger sales enablement, and RFP Intelligence for higher pitch win rates.
By embedding intelligence into everyday processes (like the campaign workflow below) we amplify efficiency and creativity without asking users to change the way they work. A user feedback loop on the tools ensures continuous refinement.
To start off this new platform, my team designed 6 tools that seamlessly fit into the marketer’s workflows: Content Creation for publish-ready copy at scale. Briefing Tool for faster time-to-brief. Image & Video Creation for greater content velocity. Insights & Strategy for sharper market clarity. Sales Collateral for stronger sales enablement, and RFP Intelligence for higher pitch win rates.
By embedding intelligence into everyday processes (like the campaign workflow below) we amplify efficiency and creativity without asking users to change the way they work. A user feedback loop on the tools ensures continuous refinement.
Example 1: Image and Video Generator
Example 1: Image and Video Generator
A generative content tool that empowers marketers to create high-quality, on-brand visuals directly within Amigo. It reduces dependence on external design tools or stock libraries, enabling faster iteration, tighter brand control, and greater creativity at scale. What makes this tool stand apart from the rest is it’s ease of use, LM flexibility and scalability, user guidance for prompting, brand style adherence and in-tool conversation based editing.
A generative content tool that empowers marketers to create high-quality, on-brand visuals directly within Amigo. It reduces dependence on external design tools or stock libraries, enabling faster iteration, tighter brand control, and greater creativity at scale. What makes this tool stand apart from the rest is it’s ease of use, LM flexibility and scalability, user guidance for prompting, brand style adherence and in-tool conversation based editing.
Example 2: RFP Intelligence Tool
Example 2: RFP Intelligence Tool
A smart proposal assistant that turns the manual RFP process into an intelligent, data-led advantage. What makes this tool unique is that it can thoroughly analyze the RFP brief and then draw on VISA’s historical responses, client insights, and market research, recommend tailored ideas and language, and ensure submissions are strategic, compliant, and competitively positioned.
A smart proposal assistant that turns the manual RFP process into an intelligent, data-led advantage. What makes this tool unique is that it can thoroughly analyze the RFP brief and then draw on VISA’s historical responses, client insights, and market research, recommend tailored ideas and language, and ensure submissions are strategic, compliant, and competitively positioned.
Recap and outlook
Recap and outlook
Based on VISA’s VP of Marketing’s bold initial vision, our team executed and landed on this robust and cohesive platform that was very well received by both teams. But this was just the start, after initial development and internal interest- and trust-building for the solution, a future roadmap outlined the next phases: Finalize UX & Design for the platform, qualitative user testing
& refinement, comprehensive design system, launch communication & onboarding content, training tool & user guide, and more.
Based on VISA’s VP of Marketing’s bold initial vision, our team executed and landed on this robust and cohesive platform that was very well received by both teams. But this was just the start, after initial development and internal interest- and trust-building for the solution, a future roadmap outlined the next phases: Finalize UX & Design for the platform, qualitative user testing
& refinement, comprehensive design system, launch communication & onboarding content, training tool & user guide, and more.
Interested in working together on something great?
Interested in working together on something great?
Interested in working together on something great?
case studies