Site Design
Systems Design
Amrize Site Design
Purpose
Create a comprehensive and integrated online platform for a spinoff company in the American market
Role
UX Director
Year
2024 (~6 Months)
Site Design
Systems Design
Amrize Site Design
Purpose
Create a comprehensive and integrated online platform for a spinoff company in the American market
Role
UX Director
Year
2024 (~6 Months)
Site Design
Systems Design
Amrize Site Design
Purpose
Create a comprehensive and integrated online platform for a spinoff company in the American market
Role
UX Director
Year
2024 (~6 Months)
Laying the groundwork for Amrize
In late 2024, Holcim partnered with AKQA to build the digital foundation for its North American spinoff, Amrize. With ambitions to lead the construction industry, the brand needed a bold, immersive website serving diverse audiences—from investors to architects. We began with a strategic discovery phase, conducting best-practice and competitor audits to shape a clear navigation model, content strategy / design and flexible entry points before moving into execution.
In late 2024, Holcim partnered with AKQA to build the digital foundation for its North American spinoff, Amrize. With ambitions to lead the construction industry, the brand needed a bold, immersive website serving diverse audiences—from investors to architects. We began with a strategic discovery phase, conducting best-practice and competitor audits to shape a clear navigation model, content strategy / design and flexible entry points before moving into execution.
Structuring a new brand
Bringing together 10+ brands and two product divisions into a single, coherent and completely new brand experience required a deep reworking of the information architecture. Through extensive iteration, workshops, and stakeholder alignment, we distilled complexity into an intuitive four-part structure—company, market solutions and projects, business divisions and products, and innovation. Flexible search and audience-specific entry points were designed to support different user goals, ensuring clarity, discoverability, and a seamless brand experience at scale.
Bringing together 10+ brands and two product divisions into a single, coherent and completely new brand experience required a deep reworking of the information architecture. Through extensive iteration, workshops, and stakeholder alignment, we distilled complexity into an intuitive four-part structure—company, market solutions and projects, business divisions and products, and innovation. Flexible search and audience-specific entry points were designed to support different user goals, ensuring clarity, discoverability, and a seamless brand experience at scale.
Where strategy becomes experience
Our UX strategy for Amrize moved from structure to experience to system. We began by modeling content—clarifying hierarchy, priorities, and how diverse inputs come together to tell a cohesive story. From there, we translated strategy into annotated wireframes and prototypes that shaped page-level experiences and validate intent. Finally, we systematized the design into a flexible component library, ensuring consistency, scalability, and governance—turning clear thinking into a durable digital foundation.
Our UX strategy for Amrize moved from structure to experience to system. We began by modeling content—clarifying hierarchy, priorities, and how diverse inputs come together to tell a cohesive story. From there, we translated strategy into annotated wireframes and prototypes that shaped page-level experiences and validate intent. Finally, we systematized the design into a flexible component library, ensuring consistency, scalability, and governance—turning clear thinking into a durable digital foundation.
Living up to the vision
Guided by the UX principles of dynamic, consistent, and effortless, we shaped an experience that brings clarity and energy to Amrize’s story. A flexible design system and intentional pathing cues help users quickly find what matters to them, while maintaining cohesion across a complex ecosystem. The result is a site that acts as a true central hub—informing, connecting, and guiding stakeholders across Amrize’s building solutions landscape.
Guided by the UX principles of dynamic, consistent, and effortless, we shaped an experience that brings clarity and energy to Amrize’s story. A flexible design system and intentional pathing cues help users quickly find what matters to them, while maintaining cohesion across a complex ecosystem. The result is a site that acts as a true central hub—informing, connecting, and guiding stakeholders across Amrize’s building solutions landscape.
Recap and outlook
Designed to accelerate market entry and bring clarity to a complex portfolio, the Amrize platform delivers a fast, accessible, and cohesive experience that scales with the business. Exceeding industry benchmarks for performance and usability, it serves not just as a digital touchpoint, but as a strategic growth engine—positioning Amrize as a confident new leader built for what’s next.
Designed to accelerate market entry and bring clarity to a complex portfolio, the Amrize platform delivers a fast, accessible, and cohesive experience that scales with the business. Exceeding industry benchmarks for performance and usability, it serves not just as a digital touchpoint, but as a strategic growth engine—positioning Amrize as a confident new leader built for what’s next.
Interested in working together on something great?
Interested in working together on something great?
Interested in working together on something great?
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